December 2013 News

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Dealer Spotlight: The Hook Up   |   Cortland Pro Staff: Way Yin   |   Upcoming Events   |   Product Highlight From HQ   |   Current Deals

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New Product Packaging for 2014

At Cortland, we’re continually working to improve our manufacturing process, products and the way we do business. As part of that ongoing effort, our 2014 fly and sport fishing products will feature new packaging design, layout and color scheme. Our new packaging not only conveys essentials like line weight or test, but also technical specs, relevant species and casting type. All in an effort to provide clarity while catching the consumer’s eye.

But we didn’t stop there. We also wanted to create distinctive packaging that was environmentally sound and that honored the heritage of Cortland; enter: the new Cortland Tin. Initially available for our Precision fly line series, the packaging is built around silver tins that feature a tarpon for saltwater and a trout for freshwater. Inside, the fly line is stored on a spool made of 100 percent recycled material (wood, rice hulls and flax fiber). Tins come in recycled cardboard sleeves ready for shelf or Pegboard display.

“During a planning session, we noted the trend toward heightened environmental awareness through the use of recycled materials and minimalist packaging,” recalls CEO Randy Brown. “And in the same discussion it was suggested we try to pay tribute to our illustrious past as we prepare to celebrate 100 years as a leading fishing line company. The new packaging, inspired by our circa 1950s tins, accomplishes both.”

Another advantage to the new packaging is that the tins are reusable. They’re ideal for storing flies, tying materials, tippet spools, leaders, spare coins, river snacks, you name it.

Says Brown, “Personally, I was looking for a way to elevate our products with retailers and anglers while announcing that Cortland is back. The new packaging does that in a big way.”

Please keep a lookout for all the “new” packaging from Cortland coming soon!

Top 3 Insights for Catching Fall Muskies

The fall season is rapidly concluding for most of us living within the musky range. Additionally the open seasons for muskellunge fishing in some parts of the country are drawing to an end as well. But for anglers who still have time to catch their fish of a lifetime, or have plans to fish again next fall and brave the physically and mentally demanding challenges this great sport of ours brings, I have some insights to share with Cortland Line readers which I hope will lead to a more memorable and successful experience on the water. 

New Opaque White Indicator Mono

Cortland’s Opaque White Indicator Mono is a very unique new offering that anglers are going to want in their arsenal.  The opaque white mono maintains strong visibility in many light conditions, but white mono sitting on the surface and held off the water allows an angler to target spooky fish in clear water.  Our Opaque White mono is a solid white with no dyes or residue and the white color won’t fade in the sun.

Q&A with Cortland Line Pro Staffer, Bob Jacklin

Bob Jacklin, of Bob Jacklin's Fly Shop in West Yellowstone, Montana has been a member of the Cortland Pro-Staff for over 39 years. Bob has been passing on his knowledge of fly fishing and fly tying to thousands of fly fishing enthusiasts around the world for five decades. We asked Bob a few questions to help you get to know this Fly Fishing Hall of Famer a little better.

Youth angler starts fly fishing passion with 444 Outfit.

About a month ago we received a photo of Jacob, a young Florida angler who recently began fly fishing with his new 444 Outfit. We wanted to share his excitement with you as he embarks on this angling journey. While family and school comes first, we'll let the pictures do the talking for how Jacob now spends his free time.

Q&A with Cortland Line Pro-Staffer, Charles Card

Cortland Line takes an in-depth look at Utah native and fly fishing fanatic Charles Card's past, present and future.  Fresh or saltwater, Charles has had countless trophy fish in his hands, so lets find out what this family man and conservationist is all about in our Q&A.

Cam Chioffi, 2013 Youth World Fly Fishing Championship individual gold medal winner

 Who is Cam Chioffi?

"Taught by his dad and grandfather, Cam has loved fishing since he was two. At age eight, he was introduced to fly fishing and has since become a student of the sport, reading and observing every bit of information available.  The first competitive clinic Cam attended was in May 2010 in Pennsylvania.  During that clinic, he learned the basics of competition he uses today.  After that clinic, he was hooked and attended several more around the country with the aim of learning and improving his technique.  In 2013 Cam won the individual gold and team gold at the Youth World Fly Fishing Championships in Ireland. In other recent competitions, he placed 4th (Youth Nationals 2012 in NC) and 7th (America Cup 2012 in CO).  Cam lives in the Boston area and is a member of Greater Boston Trout Unlimited.  His local fishing is done on rivers like the Swift, Farmington, and the Assabet.  He also enjoys fishing Central Vermont for native trout, and Cape Cod for stripers and bluefish.  Cam is a junior at Weston High School where he plays varsity ice hockey and continues to teach fly fishing to his friends and in his community". (http://www.usyouthflyfishingteam.com/)